How to know which acquisition strategy to use between paid and free traffic?

How to know which acquisition strategy to use between paid and free traffic?

Increasing traffic to a website is a crucial step to increase and improve the reputation of a notoriety of a company. To achieve this, companies implement different strategies. According to the ecosystem in which the company evolves, it can choose to use paid traffic or free traffic. free traffic. Find out here which strategy to use between paid and free traffic.
General information about paid and free traffic
Free traffic is used to distribute information in order to attract people to the website.
This is done without payment and without investment. The company uses free traffic to make its products and services known.
This type of traffic can be generated by different sources. The common means used are among others social networks, blogs or podcasting. As for paid traffic, it consists of making a payment in order to
payment in order to display advertisements.
Sources such as ad exchange platforms or social media advertising are used for this type of traffic. used for this type of traffic.
Consider the company's objectives
When choosing an acquisition strategy between paid and free traffic, it's important to consider the goals of the business. For a company that wants to generate traffic and leads fairly quickly, it might favor paid traffic.
This option allows the company to interact in real time with a specific target. It is also possible to track each campaign. To build a solid and lasting presence, free traffic can be a better option.
Indeed, this type of traffic offers long-term benefits. The results remain visible for a long time and give a better impression of the company.
Take into account the budget
The budget is a detail that plays in the choice of the acquisition strategy to use. In order to know what type of traffic is suitable for your business, it is recommended to consider the budget. For example, you can first determine the company's budget for traffic acquisition.
For paid traffic, it will be necessary to allocate a budget for advertising campaigns. On the other hand, free traffic will only require natural referencing efforts.
Choose a strategy adapted to the target
The use of paid or free traffic depends partly on the target. Indeed, to determine the best acquisition strategy, it is essential to know your target and identify its needs and expectations.
Paid traffic is adapted for a target likely to be attracted by paid advertisements. If it turns out that If it turns out that the target prefers recommendations, you can opt for free traffic. On the other hand, it is also possible to also possible to establish strategies to balance paid and free traffic. This balance can help maximize traffic acquisition.
In short, to know which acquisition strategy to adopt, one must consider the resources and the place the company's position in the market. Depending on these elements and your objectives, it will be easier to make the right choice.